Privacy Policy
Last Updated: August 20, 2026
Premier Swim Academy (“Premier Swim Academy,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, submit an inquiry or lead form, register for our programs, communicate with us, respond to surveys, or otherwise interact with Premier Swim Academy.
Information We Collect
Depending on how you interact with us, we may collect the following categories of information:
Contact Information
This may include your:
- Name
- Email address
- Phone number
- Mailing address
Registration and Program Information
When you inquire about or register for a program, we may collect information such as:
- Swimmer name
- Swimmer age or date of birth
- Parent or guardian information
- Program interests
- Class preferences
- Location preferences
- Registration and enrollment information
- Attendance and scheduling information
- Information you voluntarily provide regarding your swimmer or requested services
Communications
We may collect information contained in communications between you and Premier Swim Academy, including:
- Emails
- SMS/text messages
- Phone communications
- Website form submissions
- Customer service inquiries
- Survey responses
- Reviews and feedback
Transaction Information
When you register for or purchase services, we may collect information related to your transaction, including services purchased, transaction history, billing information, and payment status.
Payment information may be processed by third-party payment processors and registration platforms on our behalf.
Website and Device Information
When you visit our website, we and our service providers may automatically collect certain information, including:
- IP address
- Browser type
- Device type
- Operating system
- Pages viewed
- Links clicked
- Referring website
- Approximate location derived from an IP address
- Date and time of website visits
- Advertising interactions
- Cookie and similar technology identifiers
How We Collect Information
We may collect personal information:
- Directly from you
- Through our website
- Through registration and enrollment forms
- Through Facebook and Instagram lead forms
- Through advertising platforms
- Through email, SMS, and telephone communications
- Through customer surveys and feedback
- Through cookies, pixels, analytics tools, and similar technologies
- From service providers that assist us in operating our business
How We Use Personal Information
We may use personal information to:
- Respond to inquiries
- Provide information about our programs and services
- Process registrations and enrollments
- Manage classes and scheduling
- Provide customer service
- Communicate with parents, guardians, and customers
- Send transactional and account-related communications
- Send SMS and email marketing communications where permitted
- Provide promotions and offers
- Request customer feedback and conduct surveys
- Improve our swim programs and customer experience
- Analyze website traffic and usage
- Measure advertising effectiveness
- Create and manage advertising campaigns
- Understand how customers discover Premier Swim Academy
- Maintain and improve our website and technology
- Prevent fraud and protect our systems
- Maintain appropriate business records
- Comply with applicable legal requirements
Service Providers and Technology Platforms
We use third-party platforms and service providers to operate our business. Depending on your interactions with us, personal information may be processed through these providers.
These may include:
Meta
We use Meta products and services for advertising, lead generation, measurement, and analytics, including Facebook and Instagram.
When you interact with our advertisements or submit a Meta lead form, information you provide may be transmitted to Premier Swim Academy and our customer relationship management systems.
Our website may also use Meta technologies, such as the Meta Pixel, to measure advertising performance and understand interactions with our website.
We use Google products and services for advertising, website analytics, measurement, and related business purposes.
Google technologies may collect information regarding your device, browser, website activity, advertising interactions, and other online activity through cookies and similar technologies.
HighLevel
We use HighLevel as a customer relationship management and communications platform.
Information submitted through lead forms or other communications may be stored and processed within HighLevel so that we can manage leads, communicate with prospective and existing customers, send email and SMS communications, and manage customer relationships.
AskNicely
We use AskNicely to collect customer feedback and measure customer satisfaction.
We may provide AskNicely with information such as your name, email address, phone number, or other information necessary to send surveys and associate responses with your customer experience.
Jackrabbit
We use Jackrabbit for registration, enrollment, scheduling, customer account management, billing, and related operational functions.
Information provided during registration or enrollment may be stored and processed through Jackrabbit in order to administer your account and participation in Premier Swim Academy programs.
These and other service providers may process personal information on our behalf in connection with the services they provide.
Their handling of information may also be subject to their respective privacy policies and contractual obligations.
Cookies, Pixels, Analytics and Advertising Technologies
Our website may use cookies, pixels, tags, analytics tools, and similar technologies.
These technologies help us:
- Operate our website
- Remember preferences
- Understand website traffic
- Analyze visitor behavior
- Measure advertising effectiveness
- Understand how customers find us
- Improve our website and marketing
- Deliver and measure advertising
These technologies may collect information such as IP address, device identifiers, browser information, pages visited, links clicked, and interactions with advertisements.
Some advertising technologies may allow advertising providers to recognize your browser or device across different websites or services.
Depending on applicable law, you may have the right to control or opt out of certain advertising-related data practices.
SMS/Text Messaging Program
Premier Swim Academy offers an SMS/text messaging program to prospective and existing customers who affirmatively consent to receive text messages from us.
Eligibility
You must be 18 years of age or older to use this SMS service. By opting in to receive SMS communications from Premier Swim Academy, you represent and confirm that you are at least 18 years old.
How to Opt In
Users may opt in to receive SMS messages from Premier Swim Academy by providing their mobile phone number and affirmatively agreeing to receive text messages through one of our approved opt-in methods, which may include:
- Premier Swim Academy website forms
- Facebook or Instagram lead forms
- Registration or inquiry forms
- Other forms that clearly display our SMS consent disclosure
Where applicable, users must affirmatively select the SMS consent option before submitting the form. SMS consent is optional and is not a condition of purchasing goods or services.
By opting in, you agree to receive SMS and/or MMS messages from Premier Swim Academy at the mobile number you provided. Messages may be sent using automated technology.
Types of Messages
Messages may include:
- Responses to inquiries
- Swim lesson and program information
- Class availability
- Scheduling information
- Registration and enrollment communications
- Appointment or class reminders
- Customer service communications
- Account-related information
- Customer feedback and survey requests
- Promotional offers and marketing communications
Message Frequency
Message frequency varies based on your interactions with Premier Swim Academy, the programs or services you request information about, and your communication preferences. You may receive multiple messages related to an inquiry, registration, scheduling request, or other interaction with us.
Message and data rates may apply.
Consent and Opt-Out
Consent to receive marketing text messages is not a condition of purchasing any goods or services from Premier Swim Academy.
You may opt out of SMS communications at any time by replying STOP. For assistance, reply HELP or contact us at admin@swimpsa.com.
After you reply STOP, you may receive a final confirmation message confirming your opt-out. You will no longer receive messages from that SMS program unless you subsequently opt in again.
Wireless carriers are not liable for delayed or undelivered messages.
Email Communications
If you provide your email address, we may send you emails regarding inquiries, registrations, programs, scheduling, account information, customer service, surveys, and promotional offers.
You may unsubscribe from promotional emails at any time by using the unsubscribe link provided in those communications.
You may continue to receive transactional or service-related emails when necessary.
How We Disclose Personal Information
We may disclose personal information to service providers and contractors that help us operate our business, including providers of:
- Registration and scheduling services
- Customer relationship management systems
- Email and SMS communications
- Website hosting
- Analytics
- Advertising
- Customer surveys
- Payment processing
- IT and security services
- Professional services
We may also disclose information when reasonably necessary to comply with applicable law, respond to legal process, protect our rights or property, prevent fraud, or protect the safety of our customers or others.
We may also transfer information in connection with a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction.
Sale and Sharing of Personal Information
Premier Swim Academy does not sell personal information for money.
However, certain uses of advertising technologies, including cookies and pixels used for interest-based or cross-context behavioral advertising, may constitute “sharing” of personal information under California law.
Where required by applicable law, California residents may opt out of the sale or sharing of their personal information for cross-context behavioral advertising.
SMS opt-in information and consent will not be sold or shared with third parties for their own marketing purposes.
California Privacy Rights
California residents may have certain rights regarding their personal information under applicable California privacy laws.
Depending on the law applicable to Premier Swim Academy and your information, these rights may include:
Right to Know
You may have the right to request information about the personal information we have collected about you, including categories of information, sources, purposes for collection or use, and categories of third parties to whom information has been disclosed.
Right to Delete
You may have the right to request deletion of certain personal information we have collected about you, subject to applicable exceptions.
Right to Correct
You may have the right to request correction of inaccurate personal information.
Right to Opt Out of Sale or Sharing
Where applicable, you may have the right to opt out of the sale or sharing of personal information for cross-context behavioral advertising.
Right to Limit Certain Uses of Sensitive Personal Information
Where applicable, you may have the right to limit certain uses or disclosures of sensitive personal information.
Right to Non-Discrimination
We will not unlawfully discriminate against you for exercising applicable privacy rights.
Exercising California Privacy Rights
To submit a privacy request, please contact us at:
Please include sufficient information for us to understand and respond to your request.
We may need to verify your identity before fulfilling certain requests.
You may also designate an authorized agent to make a request on your behalf where permitted by applicable law. We may require appropriate documentation verifying the agent’s authority.
Your Privacy Choices
You may control your information in several ways:
- Marketing Emails: Use the unsubscribe link in our marketing emails.
- SMS: Reply STOP to unsubscribe from text messages.
- Cookies and Advertising: Use available website cookie or privacy controls where provided.
- Browser Controls: Your browser may allow you to block or delete cookies.
- California Privacy Requests: Contact us at admin@swimpsa.com.
Where required by applicable California law, we will recognize legally required browser-based opt-out preference signals, such as Global Privacy Control, as applicable to the browser or device sending the signal.
Data Retention
We retain personal information for as long as reasonably necessary to:
- Provide our services
- Maintain customer accounts
- Fulfill the purposes described in this Privacy Policy
- Maintain appropriate business and financial records
- Resolve disputes
- Enforce agreements
- Meet legal and regulatory requirements
Retention periods may vary depending on the type of information and purpose for which it was collected.
Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.
However, no internet transmission, electronic storage system, or security measure can be guaranteed to be completely secure.
Children’s Privacy
Premier Swim Academy provides programs and services for children; however, our website, lead forms, and online registration processes are intended for use by parents, legal guardians, and other adults.
We do not knowingly collect personal information online directly from children under 13 without appropriate parental or guardian authorization.
Information about swimmers who are children may be provided to us by their parents or guardians as necessary for registration, scheduling, and participation in our programs.
If you believe that a child has provided personal information to us online without appropriate authorization, please contact us.
Third-Party Websites and Services
Our website may contain links to third-party websites and services.
Premier Swim Academy is not responsible for the privacy, security, or content practices of third-party websites. We encourage you to review the privacy policies of any third-party service you use.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our practices, services, technologies, or legal obligations.
When changes are made, we will update the Last Updated date at the top of this Policy.
We encourage you to review this Privacy Policy periodically.
Contact Us
If you have questions about this Privacy Policy, our privacy practices, or would like to submit a privacy request, please contact:
Premier Swim Academy
Email: admin@swimpsa.com
For SMS assistance, reply HELP to any text message from Premier Swim Academy.
To stop receiving SMS messages, reply STOP.